Client: ALCO
Project: Branding, Naming, Visual Identity.
Year: 2019

Summary 

We've adjusted the name the client had provided.  We've tested with the audience and finally choose Villa Pacífica. In our research we found the insight that "closeness" was the most important thing. We've created the tagline "más cerca de todo". The icon of the brand is semi circular, includes in its form a house, a sun rising from the east, buildings and blanks (connoting possibilities). ⁣

 

The shape denotes harmony between the elements and indicates closeness to everything.

 

Client: ONU AMBIENTE
Project: 3 Reports

Layout, Design, Graphics, Infographics.
Year: 2016 - 2017

Summary

 

The United Nations Environment needed to deliver 3 different reports related to the mitigation of the global warning.

 

Client: ONU AMBIENTE
Project: Branding; Naming and Visual Identity
Year: 2017

Summary 

The graphic concept represents the energy, evoking an oscilloscope, which serves to record wave oscillations.

The name MOVE is an abbreviation of the whole name and also talks about movement.

Client: AGROCHEF
Project: Diagnosis, Strategy. Branding;  Visual Identity, merchandising.

Digital Strategy and Content.

Year: 2018-2019

Summary 

Agrochef is a new brand for  a fruit and vegetable delivery system.

Agrochef's typography is unique and unrepeatable. No serifs, modern, with movement, connote closeness and reliability. At the same time, the typography has straight lines, it is not total italic, denoting efficiency. It has upward movements connoting dynamism and agility.

The Agrochef icon represents a radish but at the same time a geolocator. This denotes a technological component that is a large part of the brand's value proposition.

 

Client: MMG (Morgan & Morgan)
Project: Magazine. Naming, Branding, Creative Direction, Design, Content, text. 
Year: 2016

Summary

 

MMG  wanted to develop a lifestyle magazine that shows in a very subtle way the new real estate project they were launching. 

We create the name of the magazine, the logo, the content  and the creative and art direction of the magazine. 

This project was selected as finalist in the 2018 Design Bienal of Madrid.

Client: PREMIUM BABY
Project: Diagnosis, Strategy. Branding;  Visual Identity, merchandising.

Digital Strategy and Content.

Year: 2018-2019

Summary 

Premium Baby is a new baby gear brand or  "Baby hardwares" brand.

The Brand Icon is an abstract form, it has
an organic shape that connotes lightness, flexibility, adaptability, modernity. Its dynamic form, connotes movement, technology, but at the same time protection.


The font used connotes stability and steadiness.

Client: AMAMI DESIGN
Project: Branding, Visual Identity, Packaging
Year: 2017

Summary 

Amami Design is a Japanese Jewelry Design company based in Montreal, Canada.

The idea behind the logo is an expression of the  Japanese culture; to say more with less. Very thin lines with semi rounded edges symbolizes the details and the softness that Amami Design evoques.

The packaging is a black box with the brand in copper foil.

Client: Plan Estratégico Turismo Rapa Nui
Project: Tourism Branding of Easter Island. Concept, Strategy and Tagline. Teamed with Estudio Contexto Design.
Year: 2015

Summary 

The goal was to create a tourism brand for Rapa Nui  to promote a more tourism. I led the design team from Estudio contexto. In which we won a public contest against 47 other agencies and designers from around the world.

Client: EXPERIENCE MAMONÍ
Project: Diagnosis,Strategy. Branding; Tagline, Visual Identity, Brochure, merchandising, etc.
Year: 2017

Summary 

We did a diagnosis to define the services categories and the core of the business.

 

We have created the tagline, storytelling and the graphic expression of the brand.

 

The main icon is a frog, which represents the rainforest in a simple way. This icon was inspired from Atelopus limosus frog. 

Client: United Nations Environment Programme (UNEP)
Project: Visual Identity and Design of LAC Cooling Assessment Report 
Year: 2014

Summary 

The goal was to create a name and visual identity for LAC Cooling Assessment Report.

The length of the project was 6 months.

Client: KANAT
Project: Diagnosis,Strategy. Branding; Naming, Visual Identity, Brochure, merchandising, etc.
Year: 2018

Summary 

KANAT is a new company that born from Hydrogeocol. Both companies are focus in underground water and project management. The name comes from qanat, a hydrogeological infrastructure for the capture of a layer of underground water. This technique had its origin in Persia in the 1st millennium BC. C., and extended east and west, from North Africa.

The icon is the K, representing the underground water.

 

Client: EHREKE
Project: Branding, Visual Identity.
Year: 2017

Summary 

EHREKE is a law firm based in Paraguay.  They are focused on business law and helping investors to manage their assets in Paraguay.

 

The brand evokes soberness, elegance and modernity.

 

In spite of being simple, the typographic combination achieves harmony and sophistication.

Client: Natalie Ríos Nutrición Responsable
Project: Visual Identity.
Year: 2019

Summary 

A brand that reflects the professionalism, responsibility, freshness and well-being that good nutrition implies. Natalie Ríos is a nutrition center that conducts clinical consultations, corporate alliances and workshops for professionals.

Client: Donde José Restaurant
Project: Strategy, Branding, Brand Protocol
Year: 2014 - 2015

Summary 

Donde Jose is a high-end restaurant located in the old quarter of Panama City.

 

The challenge was to understand the mind of the Chef Jose Carles and build toghether the brand vision, mision, the story we were going to tell and define from there the brand, graphic pieces, etc.

 

It was voted as "the most innovative in Panamanian cuisine"  in 2015 and 2016 and feature in the 50 Best as one of the most exciting places to visit in 2017.

Client: Metiv Israel
Project: Annual Report Herzog Trauma Center
Year: 2014

Client: Chilean Government and Private Sector
Project: Nation Branding
Year: 2006

Summary 

The goal was to create a brand that served as a tourist brand and at the same time promote the investments in the country and be a good back up for exports.

This logo was created while working in Interbrand Chile with Juan Pablo Schiattino. We were awarded the Chile País Diseño prize in 2007.

 

Client: Nestlé, Milo
Project: Packaging (8 formats)
Year: 2005

Summary 

Milo wanted to refresh their packaging, but respecting their original guidelines and adding more energy.The challenge was to use all the elements already provided but presenting it a more creative and clean way. 

The project included 8 different formats over 9 months. This work was done in collaboration with Juan P. Schiattino in Interbrand Chile.

mail: contact@dulceromero.com    phone: +507 658 25268    skype: dulceromero    address:  Ph Villa del Mar 21 C, Panama City, Panama