Rebranding, Strategy, Concept, Tagline. Year: 2020

Sedería Dallas, the largest haberdashery in Panama, with more than 30 years in the market. Although they had a great brand recognition, they were loosing their young clients.

The goal was to modernize the brand, reaching a younger market without losing the recognition already installed.


The idea of colors was kept, but they were transformed into bright and cheerful colors. The elements of the icon within the isotype were changed, maintaining the relationship with the previous brand. Younger, happier with the same quality.

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