Nation Branding. Year 2004. This Brand was used by the Country as Nation Branding from 2005 to 2013.
The client, a government alliance with the private sector, decided to develop a brand to promote the country not only for tourism, but also globally to invite stakeholders to invest in Chile (importing, creating companies, etc.) At the same time, the government need a brand to align all the other organizations that were promoting the country in different sectors.
This logo was created while Dulce Romero was part of Interbrand Chile.
Award: Chile Country Design Award 2007.