Client: CHILE

Nation Branding. Year 2004. This Brand was used by the Country as Nation Branding from 2005 to 2013.

The client, a government alliance with the private sector, decided to develop a brand to promote the country not only for tourism, but also globally to invite stakeholders to invest in Chile (importing, creating companies, etc.) At the same time, the government need a brand to align all the other organizations that were promoting the country in different sectors.


This logo was created while Dulce Romero was part of Interbrand Chile.


Award: Chile Country Design Award 2007.

mockup chile brandbook este es el que es

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