Client: AGROCHEF

Strategy, Tagline and Visual Identity. Year: 2019

 

Agrochef is a new brand for a fruit and vegetable delivery system. Agrochef's typography is unique and unrepeatable. No serifs, modern, with movement, connote closeness and reliability. At the same time, the typography has straight lines, it is not total italic, denoting efficiency.

 

It has upward movements connoting dynamism and agility. The Agrochef icon represents a radish but at the same time a geolocator. This denotes a technological component that is a large part of the brand's value proposition.

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